must

Here’s the sitch:

If your website isn’t converting to sales, your social media isn’t forging connections, your launch was met with the sounds of crickets chirping…it’s time for some new copy. 

Your copy        connect to your ideal customer and reflect the value of your offer.

Are you ready to…

…Boldly stand out against your competition? 

…Tell your story in a way that sounds like you? 

…Stop wasting time trying to DIY your own copy only exists and never converts?

…Build the kind of engaged following that sees you as a trusted expert?

My services can do all of that (and more…not to toot my own horn, but *beep beep*). Don’t waste another second or lose another lead. Let’s get started today! 

Then you’re in the right place! 

Website Copy

How many more how-to videos are you going to watch, courses you’re going to purchase, templates you’re going to download, before you realize DIY-ing that website copy is costing you your time, money, and sanity? Business owners are time poor. You do not have another minute to waste trying to do it on your own and you don’t have to!

01. A website that just feels like you 

Process

Once I have a draft of your deliverables, I send it over for your review. You’ll tell me what’s working and what you think needs juuuuust a little more zhuhz-ing and then I get back to finalizing the dreamiest version imaginable.

Write, Rinse, Repeat

Here’s How it works

6

You send me a lil note telling me more about yourself and your website needs.

Get in touch 

1

Donut liquorice fruitcake gummi bears. Icing pudding dragée cupcake lemon candy apple pie candy.

Dance before we date

2

It’s 2022 and I’m a millennial, so if I can avoid the phone, I will. But I’m also really team zero-inbox, so I like to avoid any unnecessary back and forth via email. If we need a call, we’ll hop on for a super hard out 30-minute chat.

Optional onboarding call 

3

I’ll send you over a customized package, quote, and contract. You’ll look over everything and make sure it’s in tip top shape before signing, paying your retainer, and sending over any branding assets or collateral I need. 

Finalize package 

4

Personality Packed Website Copy

There’s a reason they say there’s no place like home (besides the whole Dorothy thing). It’s because there really is no other place that just feels so uniquely you and where you can be yourself. Your website is your virtual home. It shouldn’t feel stuffy and basic like a model home (ya know….all that gray and white and blank space? Gross). I write bold, personality packed copy that sounds like you and feels that that special comfy spot on your couch. 

Save Money

Email marketing generates $36 for every $1 spent. Just let that fact marinate for a moment because even my mind is blown. Think about what this small investment could mean for your revenue! 

 Quit spending your time finagling with the words on your website only to wind up frustrated and disappointed. What could you do with all the time you save by working with an expert?

 4-Fully Written Web pages

You get 4-fully written web pages optimized to connect to your ideal customer and convert to sales. Included are: homepage, about me, services, and a contact page. I’ll even throw in a 404 error copy as a lil bonus ‘cause I like ya!

The Gift of Time

The Deets

90% of the copywriting process is research. I’ll spend a ton of time digging in to better understand the needs of your customer and your competition.

Research 

5

personality
packed copy

Email Marketing

I see you over there on social media. You’ve been scrolling for hours. You’ve liked, followed, commented, subscribed, and it shows. Your social media following is just dreamy.

But what happens when Facebook goes bankrupt or Instagram goes down for a day or Tik Tok changes the algorithm and suddenly you’re on no one’s for you page?

Email marketing keeps you in control of your client list. Not an app, not a Silicon Valley Billionaire, not some pesky little algorithm that changes monthly. 


Okay, I’m In! 

02. Own your client list

Email marketing isn’t a one and done kind of thing. The best form of email marketing is the email funnel, a series of emails that builds from one to another. I thrive when building email funnels that convert and I’m so eager to be able to build one (or two, or three, or heck, maybe even four!) for you! 

Promote your own content

What if you have the best blog, case study, or new video in the whole world but Zuck blocks it from showing up on your people’s timelines and feeds? Not cool, right? But this happens all of the time on social media channels. Email marketing puts your content right into their laps without having to know the newest secret password Instagram has created. 

Build Relationships

Email marketing allows you to personalize your message to your client list (ya know, the people who’ve already said they want to hear from you!). You can connect with your customers, build deeper engagement, and create brand loyalty simply by showing up consistently and authentically in their inboxes.

Build Brand Awareness

The Internet is a busy place. It’s hard to block out all of the ambient noise your competition creates. Email marketing keeps your brand top of mind.

The Deets

Email Funnels

Less details

Once I have a draft of your deliverables, I send it over for your review. You’ll tell me what’s working and what you think needs juuuuust a little more zhuhz-ing and then I get back to finalizing the dreamiest version imaginable. 

Write, Rinse, Repeat

6

You send me a lil note telling me more about yourself and your email marketing needs.

Get in touch 

1

Based on what you share about your biz, ideal customer, and needs, I’ll send you a much more in-depth onboarding survey so I can reeeeeeally dig in and start doing the needed research. I’ll also send you some more information about me and some examples of my work so you can be sure I’m the right fit for your needs.

Dance before we date

2

Once we feel like we both know each other and are ready to get started, I’ll send you over a customized package based on your individual needs, a pricing quote, and contract. You’ll look over everything and make sure it’s in tip top shape before signing, paying your retainer.

Finalize package 

3

I’ll collect any brand collateral I might need like logos, style books, logins to your marketing platforms, etc.

Brand collateral collection

4

90% of the copywriting process is research. I’ll spend a ton of time digging in to better understand the needs of your customer and your competition.

Research 

5

Process

Here’s How it works


What are you waiting for?!

Content Marketing 

Content marketing positions you as an industry expert, keeps your brand top of mind, builds loyalty, and most importantly connects you with your customer. It reminds them, “Hey! They really know me and my needs!”

Trying to create and manage your own content marketing will leave you busier than a one armed wallpaper hanger. Your business isn’t to create content to promote your business. Nope, you’ve been created for much more important things. Let me create your blogs, videos, case studies, whitepapers, and more, and get back to running your biz! 


I’m In!

03. own all your copy

Get an Expert

I know it can feel like brands just show up on Instagram and *voila* some kind of magic happens and they’re successfully marketing to their targeted demographics. Sorry to break it to you, but that’s not even a little bit how it happens. Content marketing is about strategy, not luck. You need someone with expertise, like me, your resident storyteller, data analyst, and marketing nerd (Hey, maybe you did get lucky after all). 

Creating content for so many marketing channels is exhausting. Don’t let your content planning and creation suck all of life from you!

Content Strategy & Editorial Calendar

With so many avenues for content marketing, you need to be strategic. This requires an in-depth analysis of where your ideal customer is hanging out online and what they’re talking about. It also requires an editorial calendar to serve as a roadmap for your monthly content.

Social Media 

With 4.2 billion global users, even your mama is on social media. Your business cannot afford not to be. 

Blogs 

Ya’ll, I’m not joking when I tell you websites that have blogs generate 67% more leads. I know you can imagine what 67% more sales would mean for revenue. Repeat after me: My business needs a blog.

The Deets

Tell Your Story

Everyone loves a story. Tell your story to your people. Give them something to look forward, believe in, and root for.

The Gift of Time


okay, i'm ready!

Less details

Process

Here’s How it works

Once I have a draft of your deliverables, I send it over for your review. You’ll tell me what’s working and what you think needs juuuuust a little more zhuhz-ing and then I get back to finalizing the dreamiest version imaginable. 

Write, Rinse, Repeat

6

You send me a lil note telling me more about yourself and your email marketing needs.

Get in touch 

1

I’m a millennial, so I want to avoid the phone like the plague. But with content marketing, there’s just no way to skip the call (unless you want to go back and forth in our inboxes until the day we die because there’s just that much to talk about).

I promise I’ll make it as brief as I can, but I need to get to know you, your business, what’s worked well, what's failed miserably and everything in between when it comes to your marketing strategy.

After our call, I’ll send you a summary to make sure we’re both on the same page and I’ll get to work creating a package that will razzle and dazzle. 

Dance before we date

2

Once we feel like we both know each other and are ready to get started, I’ll send you over a customized package based on your individual needs, a pricing quote, and contract. You’ll look over everything and make sure it’s in tip top shape before signing, paying your retainer.

Finalize package 

3

I’ll collect any brand collateral I might need like logos, style books, logins to your marketing platforms, etc. 

Brand collateral collection

4

90% of the copywriting process is research. I’ll spend a ton of time digging in to better understand the needs of your customer and your competition.

Research 

5

authentic self

Are You Ready

To show up as your                  and build lasting connections with your customers? 


yes, i need this!

Trusted by

Investment

Websites with blogs generate 67% more sales leads. What would you do with 67% more sales this year?! 

CONTENT MARKETING

Content Marketing starting at $1,000


I'M READY

You should show up and show out online. Serve your ideal customer some with expertly written copy that sizzles more than the fajitas at a TGIF.

WEBSITE COPY

Website copy starting at $1,000


I'm Ready

Remember the feeling when you see a card in your mailbox among the sea of bills and other junk? That is how you can make your people feel every time you show up in their inbox.

EMAIL MARKETING

Email marketing starting at $800


I'M READY

"

and understands the needs of my business. She works efficiently and completes excellent work in a reasonable amount of time.

Becky Mandell
Becky’s Social Studies Corner

Cassie is a careful listener

The Crafted Writer Difference

Why choose The Crafted Writer

Hey, done is better than perfect, right? But what if you could have both?

You wouldn’t perform your own root canal (I mean, I hope you wouldn’t). You’d hire a professional. Partially because like, it’s really hard to see into your own mouth, but mostly because a dentist knows what’s up. They’ve studied dentistry, they’ve practiced techniques, and they have the ability to give you that gas that makes everything seem super funny.

I might not be able to make everything seem super funny (though dang it I’m going to try!), but I am a professional. I’ve studied composition, taught composition, and even have a shiny Master’s Degree in Journalism and Public Relations. And those experiences have helped me become the copywriter I am today, but you know what’s helped me the most? Understanding what makes people tick. This makes me reeeeeeally good at selling them things. I’m a wordsmith and my work is the intersection of art and science. THAT is where the REALLY good stuff lives, my friends. 

Meet Cassie

Get to know your new content marketing right hand ma’am

Physically, I’m probably watching Real Housewives reruns and texting my BFF. Mentally, I’m on a beach with an iced cold beer and a good book.

I believe every business has an amazing story to tell and your people want to hear from the most honest, authentic, too legit to quit version of you. Listen, you’ve got to promote, promote, promote, and that involves a lot of talking. Sorry, friend, I don’t make the rules. Buuuuuut, since I’m already talking anyway, let me do the talking for you!

connections

You need to make                  before you can
expect conversions.